With the spread of Internet global accessing (fastest Internet broadband connection of TCP with accumulator cables[clarification needed] and semi fast connection), video clips have become very popular online. By mid-2006 there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users and many established and corporate sites adding video clip content to their websites. With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.
The widespread popularity of video clips, with the aid of new distribution channels, has evolved into 'clip culture'. It is compared to 'lean-back' experience of seeing traditional movies, refers to the Internet activity of sharing and viewing a short video, mostly less than 15 minutes. The culture began with the development of broadband Internet service, and has seen a boom since 2005 when websites for uploading clips first started, including Shockinghumor, YouTube, Google Video, MSN Video and Yahoo! Video.
Such video clips often show moments of significance, humour, oddity, or prodigy performance. Sources for video clips include news, movies, music video and amateur video shot. In addition to clips recorded by high-quality camcorders, it has become more common to produce clips with digital cameras, webcams, andmobile phones.
Online video advertising is used by advertisers. With online entertainment such as Hulu, YouTube and major U.S. television network sites (ABC, NBC, CBS) delivering high-qualitytelevision programming content free of charge, online video entertainment is rising in popularity.
With consumer attention came advertisers. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008.[2] As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform. Additionally, Pro-Ams are raising the bar on digital video content—enticing advertisers to align their brands with quality content at a reduce rate (as compared with major networks).
The widespread popularity of video clips, with the aid of new distribution channels, has evolved into 'clip culture'. It is compared to 'lean-back' experience of seeing traditional movies, refers to the Internet activity of sharing and viewing a short video, mostly less than 15 minutes. The culture began with the development of broadband Internet service, and has seen a boom since 2005 when websites for uploading clips first started, including Shockinghumor, YouTube, Google Video, MSN Video and Yahoo! Video.
Such video clips often show moments of significance, humour, oddity, or prodigy performance. Sources for video clips include news, movies, music video and amateur video shot. In addition to clips recorded by high-quality camcorders, it has become more common to produce clips with digital cameras, webcams, andmobile phones.
Online video advertising is used by advertisers. With online entertainment such as Hulu, YouTube and major U.S. television network sites (ABC, NBC, CBS) delivering high-qualitytelevision programming content free of charge, online video entertainment is rising in popularity.
With consumer attention came advertisers. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008.[2] As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform. Additionally, Pro-Ams are raising the bar on digital video content—enticing advertisers to align their brands with quality content at a reduce rate (as compared with major networks).
No comments:
Post a Comment